Style is individual. There is no flock to tag along: fitting in a general style that does not suit you removes away every bit of your unique personality. The point is there are no set rules but the ones dictated by your body and your state of mind.

In these days, your look is your winning trophy. It is the most powerful marketing tool, which can open doors for you in the business world, as well as in your personal life. All you need is to understand a psychology of successful dressing, its ingredients. Once you have grasped the full meaning of a saying as famous as 'clothes are never a frivolity, but always mean something', you will be able to dress accordingly and, at the same time, express your fundamental nature in an elegant and agreeable manner, which is always the way to winning others admiration.

You do not need to spend an obscene amount of money each season and year to renew you wardrobe and look your most fashionably fabulous. Yes, there are always new trends coming in style, but there are always 'the keepers' of your wardrobe, essential staples that go with almost anything and never go out of style.

All that you need to know is how to add layers and accessories to it. I guarantee that after you master the technique, you would easily take your 'keepers' from day to night, from season to season, and enjoy wearing and looking your greatest years from now.

So, how is it possible to know which are the pieces that form 'the essentials' of each woman or man's wardrobe? Let us take the so popular and favorite 'black dress'. It is a simple classic piece that, on its own, carries power, confidence, and makes the statement. It is mysterious, and chic, discreet and provocative, yet simple and elegant. It hides any imperfections of one's body and attracts the attention of others. Concisely, it is a winner's piece and a must have garment for any woman's wardrobe. I remember that Francoise Sagan, representative of the Nouvelle Vague, once said that 'a dress makes no sense unless it inspires men to want to take it off you'. A simple, black dress offers the guarantee of accomplishing precisely this. The straightforward reality is that nothing could cleave better to one's mind as a beautiful woman in a simple dress can. Keep in mind the incredibly stunning 'axiom', articulated by Coco Chanel herself, namely that 'adorment is never anything except a reflection of the heart'.

Now, let us talk about the masculine half of our lives. It would be rather difficult to find a man of any age who does not have a few white shirts and a pair of black trousers in his closet. They make the basic 'apparel' of men's style. Undoubtedly, they will not award the same enigmatic feeling that a black dress can offer, but the reason is obvious: men's clothes will not put forward the same multitude of meanings and suggestions that women's clothes can present. This happens because men are more straightforward than women are, when it comes to dressing. However, they still have their style essentially defined by the indispensible assortment of white shirt - black trousers, fitting almost any occasion.

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