Every business, whether you are working a work from home business opportunity or a Fortune 500 company, requires marketing to succeed. Marketing is so important that aside from the overall strategy the business intends to follow –nothing is more important. Nothing.

In this article I'd like to share a number of key elements regarding successful marketing and how you can maximize the returns on your investment whether that is time, money, or effort.

A challenge many home based business entrepreneurs encounter when starting their business is this. They become completely wrapped in the product or service itself that the work of promoting their business gets stuck on the back burner.

What should happen for 99% of all new business owners is just the opposite. If your business is less than two years old you need to invest at least two thirds of your activity and time on presenting or promoting your business. Yes it's that important.

If the people of the world don't know you exist or that you represent a product or service you simply won't have many purchases and the business will fail.

It is a slap in the face to home based business entrepreneurs to learn how many people need to be introduced to your business to find quality prospects. On top of that, we don't recommend investing too much time with people who aren't literally hungry for what you're offering.

Why do people say 'no' so easily to the offers made to them? Assuming your product or service is a good one (i.e. not in a dying industry like vinyl records) the reasons people say no are varied but usually involve one of the following:  Their plate is full with other things they want or need more. You haven't fully educated them to its benefits as they apply to their unique situation. Your offer has not been designed to make it easier for them to say yes rather than say no. Marketing is all about educating prospects with your product's story, and sticking around in their mind long enough that that begin to identify with it. Then using a system that allows the people who are hungry now to be identified.

Notice I said hungry, not simply someone who is breathing. I've said it before – it makes no difference how tasty your bait is if the fish you're after has just finished eating. Go find the hungry fish – that's your primary job. How do you know you have a viable prospect? They tell you they are. They are co-operative in answering your questions, you don't have to chase them around, they are open and co-operative.

This will blow a lot of people's minds –especially people who have been in sales and Marketing but it should be the salesperson/marketer that is in control of the relationship –not the other way around.

If you are not coming from a position of power with your prospect/client, you might as well pack up and move on. That's because once you've 'assumed the position’ (a weak one), your prospect will start leading you around like you're on a leash.

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