3. Number of sales if any

4. Number of new additions to existing database / mailing list per week

5. Average value of sale (so if you sell a t-shirt for $20 and one for $10, the average value of sale would be $15)

6. Average profit per sale

These figures will enable us to work out

1. Conversion of unique visitors to leads in %

2. Conversion of unique visitors to sales in %

3. The value of each subscriber

4. The Value of each visitor

We would also be asking you to look up the main referring key words that people are using to find your page. You will find your website host gives you a statistics package where you can find this information.

Then I would be asking you how much (i.e. what percentage) of your income do you want to come from which potential income producing activity around your niche.

Potential other income streams include:

a) 101 tips - free b) ebook - 17.50 - 27.50 (but do it in dollars not pounds) c) one-off teleclasses 27.50 - 27.50 but record it and resell later d) membership site - 17,000 people giving you 5 a month = 1.02 million per year e) one day workshops - sell for 147 discounted to 97 for early birds d) group coaching programme - 79.50 a month - how many can you handle? e) 1:2:1 premium coaching programme - 279.50 - 379.50 per month - how many can you handle? f) associate fees - say 5 new associates per year paying XXX each to become your associate g) physical product - XXX - dropshipped ideally from manufacturer/supplier to customer h) any other ideas?

Ok. our business model has been decided on, we have established our products / services and we have decided on subject matter and the group of people we are aiming at. Even when you are affiliate marketing with other people's products and services, it's made easier by knowing who you want to attract to your internet business.

SO WHAT DO YOU NEED, AND IN WHAT ORDER?

I have seen many types of websites come and go, many tools and bits of software, and we have finally honed the Money Gym site into a finely tuned money making and client attracting machine. This is our business model for The Money Gym for new (cold) traffic.

1. Blog gets us indexed in search engines and attracts new visitors. We Also use PR/SEO/Google Adwords

2. Welcome / Squeeze page to convert visitors to mailing list.

3. Offered chance to win good value prizes by referring friends - choose yes or no

4. If yes, refer friends, get prize, jumped to ebook sales page. If no, jumped to ebook sales page

5. Ebook sales page, bundled with free month at Silver level of membership site

6. Decide to buy ebook / trial membership and click "buy now" button

7. Offered chance to buy ebook / paperback version / 3 months free trial of site

8. Decide yes (click to buy) or no (just buy ebook) or join mailing list

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