Every network marketer is familiar with the problems posed in sponsoring other people into the business. Many of these problems are caused by sponsors trying to sell their business opportunity like they sell their company's other products and services. This can be a serious mistake because promoting a business opportunity should involve a different dynamic than say, selling vitamins or some other consumable product.

You don't pop a business into your mouth. You can't rub it in, spray it on, or crank it up and instantly have it start working for you. Yet how many times do we see business opportunities presented this way? "This is a cash machine, just plug into our easy system and you're on your way to big money!" For most aspiring and inexperienced network marketers it rarely, if ever, happens that way. And when it doesn't, discouragement and disillusionment set in because of failed expectations. The networker doesn't know how to properly build his business, having never been shown, and he eventually fails.

This self destructive cycle may continue, as the networker goes from opportunity to opportunity trying to find the right product or the right system to plug into only to be disappointed time after time until he eventually gives up, being bitter and convinced that network marketing is nothing but a sham.

With permission based sponsoring you S.I.E. That is you support, inform, educate. Instead of hawking your opportunity, you patiently focus on your prospect. People have needs, wants, and desires. You invest your time in them to find out what these are. You let them know that this is about them, not you or the opportunity. You have a conversation. You're not there to try to sell them. You are there to help them understand what the business is about, what it can and cannot do for them, and what it will require of them. Then you let them decide. You don't try to decide for them. If you present your opportunity this way, you should wind up with more solid recruits and a faster growing downline.