The top three search pages- the only place you’ll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a dream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do… the same chance the big guys have!

Does a search for Internet marketing or some derivative of that and you’ll be thrown into an expanding mass of theories, techniques, methodologies, scams and some actual useful information. Sorting through the latest trends, applying them to your site, and most importantly understanding what you’re doing can be confusing to say the least. Before we discuss how to get on top, let’s define some of the different players on the field.

If you’ve guessed it’s not about which strategy to use, but rather how to use each strategy effectively, you’re headed down the right path. I’m going to show you that all of these techniques share one common thread… you master that, and you’re in the big leagues!

Here’s the team line up in the current Internet marketing playing field.

RSS

RSS stands for Really Simple Syndication. It’s a kind of programming language format that lets you share news headlines and stories through a type of Internet address called an "RSS feed." You can import these feeds into your site so you have the latest headlines from news around the world.

But the great part about them is that feeds exist for almost every subject matter, in every genre you can think of. Track a couple down that pump news about your business subject matter and you have juicy, up to date dynamic content on your web page to attract visitors! You can even take it one step further.

It’s not that difficult to create your own RSS feed. In this case, you’re actually writing the news about your business. People around the world can then display your information on their websites. If you make those news stories factual, appealing, attractive and easy to read, you’re on your way to becoming a household name.

Link Popularity

Many would argue that this is the most crucial factor in search ranking today. You might have heard the "vote" analogy. Where every site that links to yours is like a vote for your site. The more sites you have linked to you, the more votes you have…the more votes, the higher you’re ranking.

That’s an extremely simplified definition. There’s a big curve ball though. Votes are not equal. Search engines weigh many factors about your site, your link text, the site that links to you, and the number and type of sites that link to it, just to name a few variables.

Link popularity is definitely a big contender in achieving high rankings. But, you don’t want to link too just anyone. And stay far away from link farms and free for all link sites. They usually cover a full gamut of different kinds of sites. They’re scams. And many are already banned from search engines and you will be penalized.

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