You want to stick with sites that are similar in theme and subject matter to yours. It's worth paying for some one way links to your site from well established, authoritative sources.

Articles

The concept of article marketing in terms of the Internet is twofold. If RSS were like a news ticker, articles would be the equivalent of magazines. Here’s how the process works. Write an article about one particular interesting facet of your business. An issue, current event or strategy that would peak interest in a likeminded reader are targets. Next, post your article for free on sites like content-articles.com and ezinearticles.com that store giant collections of articles. Post your article on groups like yahoogroups.com that announce new articles by particular category.

Then, a person in your related field is looking to fill their site with some well-written, interesting things that will keep people on their site. They select your article to publish and include it for all of their traffic to read.

How does this help your business? The key is in the very bottom of the article, in few lines of type called the resource box. Here, you put your name, and a well written (and varying) text link to your website. (This is part of the agreement. If someone wants to reproduce your words on their site they may do so for free. But they must include the resource box with the active links.)

Now, a search spider comes along and indexes your article on their site, with a link pointing right back to your site! And remember that links back to your site, in a search engine’s mind, mean that you must be important.

Secondly, people may want to learn more and follow the link right back to your site. Hint… posts your articles on your own site too. If someone wants to read more of what you’ve written they have immediate access.

Blogs

According to Princeton University, a blog is a "web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies…"

What makes blogs so exciting is that anyone can have a blog. It’s a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term "diary" conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.

Imagine that your passion is physics and you could read Einstein’s own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.

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