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Catch the Newest Wave in MLM Marketing:The “No Lie” Approach
Home :: Business :: Marketing & Advertising
By: Eileen Silva Email Article
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To be sure, there are trends in our industry that are unmistakable. Compensation plans come and go. Promotional fads come and go. Product fads come and go. In fact, as volatile as our industry is --- practically every aspect of our business is in constant evolution and transition.

That’s what I LOVE about this business . . . the excitement and unpredictability of it, the very thing, I suppose, that scares a lot of people.

As a constant student of network marketing, I have watched with interest as people have criticized it all and analyzed the weaknesses of companies out there. Some of the major complaints I have heard are:

“The compensation plan is too hard . . . it’s for big hitters.”

“The compensation plan is too soft . . . nobody can make any money.”

“The tools didn’t work.”

“My sponsor wouldn’t help me.”

“I paid my money and then I never heard from anyone again.” “I just can’t make it work like they said it would.”

“The claims about money are too ridiculous. I don’t believe it.”

Here are some of the headlines I encountered in a single issue of Network Marketing Monthly Journal:

“I earned over $250,000 in my 1st month!”

“$500 every day! I earned $10,750 my 1st month!”

“All you do is await your check.”

“First Ever!!! Everybody gets paid.”

“$100,000 in 7 weeks!”

“We do 95% of the work.”

“You keep 100% of the check!”

“No meetings! No rejections! No phone calls! No selling!”

What I found fascinating as I compared the list of objections to some of the promises was the discrepancy between the “promises” or the boasting and the real life results of many ad responders.

The trend in the industry now is toward creative business approaches and real honesty by the leaders in our industry about the work it takes to make a six-figure income in MLM. I was very moved when the owner of my company told us point blank at a training school that it was time for us to become totally honest about what it really takes to be “successful.” He said that it is much more important that we keep people IN our business than that we SIGN them up, because most people in our industry are gone for all intents and purposes from any given company in less than 90 days.

To compensate for the obviously tentative commitment that many people make, my husband Taylor Hegan, and I developed a pilot internship program designed to coach, experience and train our distributors. You might find it useful for your company, so the highlights are listed below.

High Performance Pilot Internship Program - the required commitments for entry:

Be a “AllStar” or “SuperStar” (an entry level starting point for a business builder to choose; simply plug in your position titles);

Make $100 autoship commitment in the Lifestyle Program (our company’s check qualifier for all 3 pay plans);

Commit to 20 minutes or more of fitness program of choice per day;

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Eileen Silva, Ph.D., N.D. is a metabolic health balancing expert, talk show guest, and lecturer. Dr. Silva is also an individual, group, and corporate weight management consultant. Contact Dr. Silva at http://www.dreileensilva.com

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