When I was five years old, my parents bought me a manual typewriter for a Christmas present. I practiced every day until I was able to type letters to my grandparents and other relatives. Although it is safe to say that I have been a writer since 1963, I didn’t start making money from my writing until I started Graphic Publishing in 1988.

Back in those days, Adobe Acrobat Reader (PDF) had never been thought of. In fact, the word "internet" was unknown to the majority of the general public. Therefore, I had only three options available to me if I was going to sell my articles and books:

1. Submit them to publishers, hoping they would be published "someday";

2. Typeset my own books, print them on a copier and mail copies to customers ordering directly from me (this also meant that I had to market the books myself); or

3. Pay a printer to typeset and print my books, which meant I had to buy a minimum amount and pay for them upfront (which could cost $10,000 or more).

I chose to employ option Number 2. I figured that I would not have to spend any money using that option because as books were ordered, I could print them on my copy machine. Besides, my books were not full-length paperbacks. They were 20-page booklets that I could print on letter-size paper, fold in half and saddle stitch. Only until I started selling 100s of books would I invest into purchasing a minimum amount from a printer. Besides, the idea of not having to stock a product was of great importance to me since I was living in a small one-bedroom apartment at the time.

However, while choosing the Number 2 method above would save me a lot of money, I was going to have to learn how to market and typeset my books. Learning to typeset was pretty easy. I went to a printer’s supply store and picked up books showing me different styles of fonts and I looked at every display advertisement I could find. I purchased Roger Parker’s Book, "The Aldus Guide to Basic Design" (http://www.newentrepreneur.com/) and was soon able to start designing my own ads, using combinations of examples I learned from the professional designers. The entire learning experience was great fun and I acquired a skill that I now use on a daily basis.

Learning to market though, took longer compared to learning how to typeset. That is because there are so many variations to marketing. What works for one person may not work for another. However, with the vast amount of technology available at your fingertips today, learning to market your products and services is as simple as filling out forms and posting messages to bulletin boards utilized by your target market.

Little did I realize at the time that the procedure I utilized to sell my books by printing copies only when an order was received is the same thing as print-on-demand publishing. The only difference is that today, most of the marketing and typesetting is included in the publisher’s price. Since I already know how to typeset my books, the publisher normally gives me a discount of $100 to $150 for saving them time and expense.

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