5. Don't oversell your coaching.

Just mention it a few times lightly, and let the truly interested approach you. Better yet, instead of selling it, tell some stories (protecting confidentiality, of course) from your practice that demonstrate what you do. That gives you the power of attraction, as opposed to the stink of the hard sell. If you do your job effectively, they will come.

6. Stress the importance of getting support at some point in your presentation.

Support is one thing that most people really deny themselves, yet that is so critical to success. And what better support is there than coaching? Seed it lightly but firmly in your talk.

7. Continue to do your workshop in any appropriate market.

Nothing builds a base of clients like consistently getting out there. Your name gets heard, and your brand registers each time it does. You can travel locally or globally with this. But make a point of researching different markets to find your perfect group. I do this by seeing where other comparable workshop leaders are doing their thing, and I observe how they market themselves to these groups. Then I set up comparable tours.

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