While the article heading mentions AdSense, it is important to note that when it comes to putting advertisements on your website, you have several options, such as:

1- Google AdSense 2- Yahoo's Publisher Network (YPN similar to AdSense) 3- Kontera a contextual advertising program targeted towards high-traffic websites. 4- Chitika a advertising network that lets you displays ads contextually or through specific keywords In short, the lessons learned in this chapter can be applied to any one of the options mentioned above.

Picking separate keywords for each page on your website is very useful when it comes to putting AdSense (or other contextual advertising) on your website, as it forces you to write focused content, and this, in turn, allows AdSense to provide ads that match closely to your main term for that page.

Using large keyword lists can help boost your AdSense revenues by simply allowing you to create more pages.

Here's what you need to do:

Find out which keywords are your money terms these will be keywords that have a mix of good demand numbers and high PPC bid prices. If you've done your homework right in picking a profitable niche, you will find that there will be a few major keywords that have both high demand and high bid prices.

Here are some 'general' tips on putting AdSense (or other contextual advertising) on your website:

Put your keywords in the title tags of your pages this goes a long way towards determining the "topic" and "context" of a page. If you're using blogs, then put the keywords in your post's title.

Put keywords in the content of your pages this is similar to what I talked about in my last article on on-page optimization. Spread the keywords naturally, and if possible (i.e. if it fits in with the theme of the page), use them in [h1] tags as well.

Stick to one topic per page (or one keyword per page). This allows you to write focused content that in turn makes it easier for AdSense to serve ads based on your chosen keywords.

If you are putting AdSense on a website for the first time, don't be too upset if you get irrelevant ads in the beginning sometimes it takes a few days for the AdSense crawler to get things right regarding your website, especially if you have pages that are not too focused on their keywords.