Let me start by asking … “What did you think of the headline?” Well it must have been pretty enticing for you to be reading this article. True. Course it was! The key to writing a successful article is to first have someone actually read the article and you can only achieve that if your headline in enticing. If your article headline is boring or does not stand out then no one is going to want to read your article.

There are in fact three aspects of your article headline that you need to consider and they are –

1. The Headline Must Be Enticing 2. The Headline Must Be Descriptive 3. The Headline Must Be Believable

Aspect 1 – The Headline Must Be Enticing

Let me ask … “What was it that made that headline enticing to you?” Think about it really carefully. If we dissect this headline there are two components to it that would have attracted you. The first component was the fact that we are talking about a Headline that reaps $300,000 plus the added element of Cash.

The second element that would have attracted you as an article writer is that is says, “Outstanding Headline Reaps”. This particular headline I created was market focused because every professional article writer wants to write headlines for their articles that are going to get readers in and make them money.

When you are writing your own headlines, write five or six different versions of your headlines and get a few friends to pick which headline they are most likely to pickup and read. Further to that, the key to successful headline writing is to actually look at what other writers are using for their headlines and to learn from them. Look at what articles people are reading. Visit various Article Directories and find out what are the top viewed articles in the section you are writing for. Find out what their headlines are and what makes their headlines standout and then structure your own headlines along the same lines. NOTE: Do not copy their headlines though for two reasons. One is that you are breaching copyright laws which can lead you into a lot of legal trouble and two, people know when you are duplicating headlines and that devalues the quality of your article. People want to see unique articles and headlines not those ripped off from others. You are smart enough to create your own great headlines so do not steal from others.

Aspect 2 – The Headline Must Be Descriptive

The headline above could have been written in the following way “Headline Gets Lots of Business” or “Three Ways to make Your Headlines Effective.” Whilst each of those headlines would certainly get readers, the one above “Outstanding Headline Reaps In $300,000 Cash” will always pull in more simply because of its descriptive nature.

The first part of the headline, “Outstanding Headline” tells you that there is something special about the Headline. Because it did not tell you what the headline was, you are then intrigued to find out what the headline was. The word “Reaps” is really descriptive. When you imagine the word “reaps” you might think of Scrooge Mcduck sitting in his money vault as the money comes in and he is sitting on the mountain of cash throwing it up into the air. The last really descriptive word is “Cash”. When we think of bringing in three hundred thousand dollars worth of business that is not the same as brining in three hundred thousand dollars of cash. The word “Cash” implies that you already have the money in your hot little hand and you can go out and spend it.

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