People who are making big money on eBay don’t share their ideas. Would you? They ride their horse into the ground. Then they write an eBook telling people they’ll cash in too for only $29.95. Problem is, when people want to tell the truth, it’s a hard sell. eBay is sexy and so are the stories that are told about it. It’s the same reason most people by lottery tickets – the dream of fortune and glory. It’s why people never stopped to check the facts of Steven Glass’ stories. It was just too much fun to dream in his world.

There’s money to be made on eBay – no doubt. There are people making their living on eBay today – most certainly. But the days of work-free quick fortunes are over. And from this point forward, good old traditional business principals are the rule of the day. Finding a niche, working that niche, and looking for your next one should be your daily practice. Do good business and every now and then, hit a lick and be grateful.

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