Step 3: Realize that landing page content is the emperor

You'll often hear that "content is king". However, this needs to be amended to "content is king, but landing page content is the emperor".

Landing pages are sometimes called "Web sales pages". Often they're developed as the landing point, so to speak, for PPC advertising. These pages usually have a lot of content, which makes them magnetic to the search engines.

Think of your landing pages as entry points, or destination pages, for your site. You want your landing pages to stand out -- they're the most important pages on your site.

Because they are so important, you'll want to create many landing pages for your site: these will be special pages that you create specifically for keywords for which you want to be discovered in the search engines. Consider creating a landing (sales) page with unique, information-rich content for each product and service that you sell.

Over time, your special landing pages will draw an ever-increasing flow of targeted traffic to your site. So in three steps, you've created powerful search engine optimization for your site.

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