eBay is a one-stop solution to anyone who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay remove many of the obstacles for you. Not many other websites can help you drive targeted traffic towards your sales, process the order on your behalf and accept payment though PayPal. All you need to do then is dispatch the item to your winning bidder.

And let's not forget the biggest advantage over selling on eBay. The majority of users have money in their hand just waiting to find the right item.

So if eBay’s so great why would you want to drive traffic AWAY from your auctions?

Well there are a few reasons why you'd be better off selling from your own website, rather than though eBay. Firstly & most importantly, think of all the listing fees & final value fees you could save if everything you sold on eBay you could sell on your own website. Personally it would save me thousands of dollars per year alone in listing fees.

Secondly, you'll be protecting yourself from eBay policy change. Imagine you were selling thousands of eBooks weekly and then suddenly eBay policy changed to prevent any eBook listings.

Overnight your business would simply disappear & your income would vanish. It's the same with listing fees - A sudden hike in fees could wipe out your business & profit overnight.

With any business, especially an online one you need to safeguard yourself against measures that are out of your control. So by driving traffic away from your auctions to your own website you'll slowly start building up an alternative source of revenue. The following methods can be used on eBay. Some are on the borderline of eBay policy & you should check out any policy violation before using them. Saying that, a huge proportion of sellers use these on a daily basis.

1) Image Hosting

All the best sellers has auction templates developed to maintain a professional listing. And of course those sellers ALWAYS use images or graphics to accurately show the condition of the items their offering.

eBay itself allows you to upload the images to their servers; other commercial & free services are available. However really you want to store any images on your own server. Not only will search engine robots follow the links from your listings to your site (helping in improved visibility in any search engines), but many browsers will show the address of where the images are loading from in the status bar - For instance "Loading Image From http://www.visitmyshop.com" or "Waiting For http://www.visitmyshop.com". This is a great way for your visitors to see to become familiar with your site.

2) Feedback

Many sellers include their own website in the feedback comments they use. Strictly it is against eBay policy but many Powersellers use comments like "Thanks for your custom from http://www.Visitmyshop.com" as standard. This is perhaps one of the widely violated policies on eBay. I've never known of anyone receive a warning for this policy, but use it with caution as you could be the first.

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