3) Email Address.

eBay allows your listings to contain one email link address, in addition to the "Ask The Seller A Question Link" they already provide. Use the opportunity to show the email account associated with your domain name for example sales@visitmyshop.com. The only condition about showing your email address is the one shown must also be your registered email account with eBay. Before you list it, make sure they match up.

4) About Me Page

eBay actually allows you to link to your own website from your About Me page, as long as the actual page does not directly offer to sell items. Therefore make it an information or about us page that you link to, BUT one where visitors can easily navigate to your catalog of items for sale. Additionally drive traffic to your About Me Page by including a link on every listing, for example "Click here to learn about me". An average basic shop on eBay will get over 1500 item views within a month. If you can drive just a small proportion of these to you’re about me page & then to your site you'll certainly see a difference in your non-eBay sales.

5) User Id

While eBay does not allow your user id to be that of a website, you should have it as closely to resembling your site name as possible. You CAN NOT attach .com, -com or *com to the end of your user id - this is strictly against eBay policy. However nothing would stop your id being VisitMyShop. The idea is to get your eBay visitors comfortable with dealing with you away from eBay.

I hope these tips help you drive traffic away from your auctions towards your site & lessens eBay’s grip on your business. Remember, Ignorance is not an excuse eBay accept if you do violate their policy. While you initially get a warning for policy violation continuous offences may result in your account being suspended. Having said that, eBay mostly rely on policing from other users to enforce their policy so as long as no reports you should be in the clear.

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