Tell your own story somewhere in the presentation--especially in a technical presentation. Include a personal experience that connects to your speech content, and the audience will connect with you. You want to help the audience link emotionally with what you are talking about, and the personal experience does that. With almost any topic you might choose, you have at least one "war story" to relate to the topic. When you tell the story, simply start at the beginning and move chronologically through the narrative, including answers to the "W" questions: "Who," What, "When," "Why," and "Where."

To add interest and understanding to your speech, include a visual aid. A visual aid could be an object, a flip chart, a PowerPoint presentation, overhead projector slides, or a dry erase board. Whatever visual you are using, make sure everyone can see it. The best way to insure this is to put the visual where you will be speaking, and then find the seat farthest from it and determine if you can read the visual from that seat. Introduce the visual properly rather than simply throwing it at your audience; explain what the visual will do before you unveil it. Don't allow the visual to become a silent demonstration. Keep talking as you show the visual. You are still the main event and your visual is an aid. Look at your audience, not your visual. When the visual is not in use, hide it from the audience. Humans are a curious lot, tending to keep looking at the object and losing track of the speaker-you!

If you are delivering a persuasive speech, in addition to your own stories include testimony of experts whom the audience respects and whose views reinforce your points. Add a key statistic when possible to show the seriousness of what you are discussing. For example, if I were discussing the need for improved listening to better serve your customers, I might add that although we spend half of our communication time in listening, our listening efficiency is only about 25%. By using stories, testimony, and statistics in your persuasive talk, you add depth to your evidence.

Look at the audience as you speak. If it is a small audience, you can look at each person in a short period of time. If it is a large audience, look at the audience in small "clumps" and move from one clump to another. One way to insure good eye contact is to look at your audience before you start to speak. Go to the lectern and pause, smile, look at the audience, and then speak. This will help you maintain good eye contact throughout your presentation as well as commanding immediate attention.

One of the ways to have consistently good eye contact is not to read your speech. Use note cards that have key words on them. The word or phrase should trigger the thought in your mind and then you can speak it. If you are including a quotation or complex statistics, reading from your note card actually lends credibility. If you write out your speech you will tend to read it and lose eye contact with the audience, as well as not being as enthusiastic in delivery as when you speak from note cards.

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