Micro-list building is one of the most effective online marketing tools you can use. Quite frankly, I have found building a large opt-in list is not the real key to creating online income but instead creating small micro lists for each of your promoted products to be much more effective. You can have hundreds, even thousands of these different micro-lists.

Studies have shown, interested customers may not buy on the first visit, that it may take up to six or seven reminders. So keeping in contact with an interested customer, one who is looking and in the right mindset to buy, will definitely increase your sales.

Here, rather then the hard-sell, the emphasis should be on collecting contacts in order to give them helpful informative content on the product they're interested in buying. Supplying quality content should be your main goal, let the selling take care of itself. If you get the first part right, the sale will come naturally.

Micro-list building and marketing gives you the perfect opportunity to reach your potential customers time and time again. It extends your sales pitch and truly gives you an opportunity to gently persuade the customer to buy. The real money is in the Micro-List!

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