As the six month plan unfolded, it became clear to her that some significant investments in capital and systems were going to be necessary if the business was to prosper - and there was some risk that, even with those investments, prosperity might not happen. The fight for capital was intense, and other, more successful business units got their share - and hers as well.

She gave it six more months. In that time, steady progress was made, customers were won back, and profitability continued to improve. At the same time, she sensed a growing impatience from her boss with the rate of progress - but no real help in the form of additional resources. At this point she was 18 months into her job, and while she had seen major progress, very little recognition of her accomplishments came her way. She gave it six more months.

At the end of two years in the assignment, when continued improvement went unrewarded, she resigned.

When asked about that experience five years later, she said it was by far the most valuable of her career. When pressed to identify what particularly valuable lessons she had taken from the experience that helped her be successful - and she had become very successful - she listed the following:

-You gotta pick your spots carefully. Every organization has top units and bad units. To decide to survive in a marginal unit with little upside is not very bright. Be sure the survival situation has an upside.

-The decision to fight through a tough situation, and take the risk of surviving, must be a conscious one. And once it's made, all effort must be directed forward. It's easy in these situations to adopt a "why me" or victim attitude - and that is fatal. Managing, defining and communicating expectations in a survival situation are absolutely critical skills - more than in a highly successful business. Pressure from above to see progress can lead to commitments being made that simply cannot be kept. And intentions sound good at the beginning of a reporting period - but only results matter. "Hockey stick" forecasts and plans - where all the good news is forecast to occur near the end of the measurement period - are always greeted with suspicion.

-Tolerance for mistakes is much lower in survival situations. And negative outcomes that would be ignored in a successful business are magnified and used as examples of just how bad things are - while good news is received with skepticism. Protecting and insulating the people committed to making it work from harsh criticism and judgment is a major task for the survival leader.

-A survival leader must have a core group of optimistic believers who are committed to making it work.

-Stay in close contact with the Boss - absolutely no surprises are allowed.

- Keep people focused on improvement through widely communicated goals they can share and buy into.

-Don't let people see discouragement at bad news - and there is always bad news in survival situations. Negative emotions will be multiplied 100 times by those that observe them.

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