Search engine marketing is a rapidly growing industry where there is something to talk about almost every day. Considering that the internet is a rapidly growing medium, it is essential for every concerned person to stay connected and updated with its latest developments.

Often there have been situations when websites find themselves lacking behind and losing in the race of fast competing websites for the basic reason that they did not find it essential to keep them updated with the latest developments in paid and organic SEO techniques.

The Search Engines especially Google tends to change its algorithm quite often based on which it conducts the search process. Websites that are updated with these changes and alterations can smartly conduct the necessary changes in their website and find themselves at par with the search engines.

Changes in format and techniques occur primarily in organic SEO as the paid listings does not really require following a set pattern of rules. But it often happens that the news of such changes reach web masters only when it is already too late and their sites have suffered the repercussions of a loss.

Such news hit the blogs and forums later only to discuss the change and the reason for it, but what the web masters require is the information of such a change as soon as it is taking place. Such a facility is now being provided by SEOTops.com that claims to have connection with various insider sources that can rope out information for public viewing much in advance.

Believing them to be genuine and authentic, it seems to be good news for web masters and SEO services provider firms that work towards keeping their websites updated and ranking in the search engines especially using the Organic SEO technique that is most badly hit by such news and developments.