Cold calling as a method for building a Multi-Level Marketing business is Stone Age methodology. It conjures up images of people in suits sidling up to you in the shopping mall, engaging you in overly familiar conversation and thrusting a business card or information pack in your hand!

Being a self-confessed MLM survivor, I have lived through the bad old days of cold contacting and it's safe to say I shan't be revisiting those experiences. I've had it with people crossing the road to avoid me - and this was my family I'm talking about. It was like banging my head against a brick wall - it was nice when it stopped.

So is the fault with the MLM concept itself? Is MLM just something that is doomed to NOT do 'what it says on the tin' from here to eternity?

Actually, that's not the problem. There are hordes of good clean living folk who have made fabulous incomes through MLM. It's just that I'd never been one of them. I used to think I was in the business for the sole purpose of making other people look successful. These days there are ways to achieve MLM success in a fraction of the time without the heartache and vilification.

Now that technology exists that can lead me to people who share my goals and ambitions, I am done with trying to foist my business opportunity on people who have zero interest. I have as much chance of sponsoring them as a car salesman has of selling a car to a person he randomly picks out in the street. Who does a car salesman spend his time trying to sell to? The person who walks into his showroom. Bingo!

I suddenly realised I needed my own version of a 'showroom' - somewhere that ONLY interested parties would venture. Become the hunted rather than the hunter.

That was all well and good, but where could I find one? I only wanted to talk to people actively seeking Home-based businesses and/or MLM opportunities - not every man and his dog. I also figured that these same people would probably be working and maybe struggling with MLM businesses of their own. I wanted to know how to help these people and build an online relationship rather than just giving them the same old worn out pitch.

Thankfully, and quite by chance I heard of a remarkable MLM lead generation program for compiling lists of like-minded people, that offers fantastic time leverage and helps to sponsor people into my MLM businesses only after trust develops over time - as well as selling and indeed giving people excellent marketing tools they can use to further their goals. Many people who use these marketing tools I'm offering will never join my MLM. I now realise that that simply doesn't matter.

Now the 'Walking Wounded' of MLM finally have the chance to unlock their potential, as well as helping many others do the same - something we all wanted to do from day one but nobody wanted our help!! What's even better is that this can all be achieved on a budget. So next time someone in the Shopping Mall starts asking what you'd do with an extra $1000 a month - RUN FOR COVER. They ARE using 'Magnetic Sponsoring'. Only problem is, you're both polarised 'North' - and we all know what happens then!