Read through these tips which will help you improve the position of your website in search engine results. The following compendium contains the essence of practical knowledge about search engine positioning I have acquired in the last years. It does not exhaust the topic, but will probably help promote your website in search engines, and particularly in Google - currently the most popular search engine in Poland and the world. What is Search Engine Positioning? Search Engine Positioning (SEO) consists of placing your website among the first results displayed by the search engine, for the most popular keywords related to the website's subject. It is the sites' ranking granted by the search engine that decides whether the link to your website appears there or not. How do search engines work and how to make use of it? The search engines use different methods of evaluating webpages and the algorithms assessing indexed pages vary in different search engines, but there are three main elements taken into account: website's popularity link popularity website's design/structure and content

Website's popularity Website's popularity is measured by search engines, basing on of the number of visits during a particular time and the amount of time spent on this website by an internaut. Search engine positioning for this parameter consists of putting such a text in the site's title and description that would encourage internauts to click on this particular link in the search engine results and visit your www. The amount of time Internet users spend on a website depends on whether they find the information they are looking for and if the content is interesting for them or not.

The more frequently a service is visited by the search engine's users, and the more time they spend on the website, the higher the popularity parameter and the website's position in the next searching results. Link popularity Link popularity is a very decisive factor when it comes to high rating in search engines. This factor is determined on the basis of the number of links leading to a particular webpage from other pages, and the value of these links. The founders of the Google company (Larry Page and Sergey Brin) developed the concept of evaluating links even more. The algorithm of this search engine grants each website a so called PageRank note. The most popular way of increasing the link popularity (and in Google increasing the PageRank as well) is link exchange between websites. This is a laborious process but one of the most effective and reliable ones. But the Google algorithm doesn't pay that much attention to the PageRank level anymore and one can achieve good results by lower PageRank level. What is important then? Links are important! Many links from other websites, but... ... with a well-suited anchor text in these links. Therefore try to make the links leading to your website text links in which the anchor text will include all the most important key words: this is the link's anchor text It is also crucial that these links occur on websites with a rather high Google PageRank note, that these websites include the least possible amount of links (especially those outgoing) and that the links are surrounded by the most possible amount of text coincident with the subject of our website to which we are linking.

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