As Google explains, Links and Page Rank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

Relevant Links: But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more "weight" than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more "weight" than a link from a smaller, less visited site.

Here's what Google Developer Matt Cuts has to say about links...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Thematic incoming links from authority sites carry more weight than on-page optimization." ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Top 4 Strategies for Acquiring Links to Your Web Site:

Below are the four critical steps for achieving high rankings by acquiring text links to your web site...

1) Get a higher Google Page Rank score than your competition For any given keyword, there is a minimum Page Rank required to rank at Google. In order to see what this minimum Page Rank number is, search Google for your keyword and look at the Page Rank of your competition's web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the Page Rank scores of your competition is to use Google Toolbar. 2) Get more relevant links than your competition all links are not created equal. The best links are "relevant" links from web pages related to your keyword.

3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.

4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. "Anchor text" is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.

Here is an example of a link containing the keyword phrase "ERP Software" within the anchor text...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ F*R*E*E [ERP Software] white paper shows how to increase profitability and reduce inventory. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Relevant Links and Page Rank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword "computers" and you'll find Apple and Dell computers rank numbers 1 and 2 in the Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word "computers" in their web page text. What did you find? Neither Relevant Links and Page Rank Win!

The sites with the most relevant links and highest Google Page Rank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.

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