Frequently, you will hear some people complain about traffic exchanges because they don't think the traffic is of high quality for their at home business. On the contrary, prospects who take the time to surf traffic exchanges are exactly the kind of prospects you want! New opportunity seekers! You already know that they have a home computer to use, they are at least somewhat computer-knowledgeable, and that they are likely to be involved with an affiliate program. Often they are newbies to marketing and very anxious to get started. So why not try to win them over to your opportunity? After all, isn't your opportunity better than most?

You'll find traffic exchanges everywhere you look. They are easy to start with the right program, so many are run out of basements and spare rooms. Exchanges are simple in concept, and thus it is a relatively simple matter for interested webmasters to get the up and running. But don't overlook the small-time traffic exchange--its users may represent a customer base that would be difficulty if not impossible to reach otherwise. Once you find a traffic exchange you like, you complete the brief sign-up form, and you will soon be in the company of many fellow marketers, each with a webpage or two that they wish to promote. Lead with the best opportunity sales page you have for your at home business. To promote your own page, you find the form on the site where you can enter your website's URL, and the program will arrange for its display once you have assigned "credits" (increasingly exchanges are offering auto-assignment of credits). From there, you head to the "Surf" page where you rack up these credits by visiting the pages of other entrepreneurs. Traffic exchanges come in both free and paid varieties--the free ones proliferate, so there is no need to pay to join unless you receive a special offer in return. You will observe right away that some exchanges are more technically sophisticated than are others.

Of the two basic types, however--manual and automatic, you will want the manual. After all, there isn't much point in having your page shown if the end user doesn't even have to be present in the room while it is being displayed. That would not benefit your at home business. Manual exchanges ensure that this user will be participating in the viewing process, so no worries there. The webmaster of the traffic exchange controls the way in which the pages are viewed--order, time shown, and so forth. The pages are usually rotated randomly.

Automatic exchanges can have specific uses, but generally speaking they are not a great way to get your site seen.—since they are automatic, such exchanges do not even require a person to be at the computer—hence, no real traffic for you. Manual exchanges are far better. Recently, some entertaining automatic exchanges have surfaced that offer some cash bonuses on random pages--the pages on these exchanges certainly get my full attention, so don't rule out interesting automatic exchanges, either, once you're comfortable with the traffic exchange concept. Automatic traffic exchanges are not without merits of their own, but are more suited to advanced users who can judge their worth for at home business more accurately.

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