There are people spreading inaccurate information and misleading you in Internet marketing. Some of them do it unintentionally - they just repeat things they've heard. Others do it intentionally - they take advantage of your greed, or they produce products full of theory. Either way, you get the same results. You spend years trying to market things without any real success.
I'd like to ask you to do me a favor today! Look at what you're selling, and how you're selling it. Then ask yourself, "Is this working?" If it's not, then you need to do something differently.
Most likely, you need to change your product mix. If you're offering your market a product, and they're not buying it, it's because they don't want it (at least not the way that you've packaged it). No matter how good you think that the product is, you need to drop it and find out what your market WANTS. The real experts will tell you, "Sell them what they want." The real experts won't tell you, "Sell them my products!" Your market may not want my products.
It took me a while to understand that “market to product match.” When I first built my soul food website at http://Chitterlings.com I tried to sell them a variety of Internet marketing products, and all kinds of affiliate products. They kept telling me that wasn't what they want. When I finally listened, and wrote a cookbook, I created a six-figure residual income stream!
It is possible that you're selling a product suitable for your market, but packaging or presenting it all wrong. Do a little price testing (without reducing your price too much). Also test packaging the product with other related, desirable products. In your copy, test making different parts of that package your lead product. That may make a big difference.
I titled this article, "You Really Should Be Upset." That's because often the cause of your failing to make any progress is simply that you've bought into the hype. You've bought rights to unwanted products, or worthless programs. You bought into the hype because YOU wanted to believe that you could build an online business with no monetary investment and no work. That makes it your fault, but the person serving up the hype bears some of the blame too.
Many shysters never see the results of their misleading the flock. They're like the high altitude bombers that drop bombs through the clouds and never see the resulting death and destruction. All these shysters know, is that when they tell you what you want to hear they make lots of money.
Likewise, many people write copy so good that it does get the unknowing to whip out his wallet and buy a totally useless product. An example might be an outdated package of resale rights. This unknowing person then puts up a website and tries to sell individual products from that package, for the suggested retail price, while others are giving away the same item, or selling it on Ebay for five cents (as a list building tool in both cases).
Page 1 of 2 :: First | Last :: Prev | 1 2 | Next
|