When you embarked on the business you’ve thought to have for most of your life, would you even think of offering your products or services for free? You’d probably say that that was the stupidest thing you’ve heard. In fact, you probably wouldn’t even deign to think about it.

The reason you’re in business is to gain profits. Period. No matter how altruistic you are, or how unselfish you believe yourself to be; starting a business is not about that you would benefit the human race. That’s not it at all. Let’s face it. You started your business because you wanted to accomplish one thing – lots and lots of profits. That’s the end-all and be-all of your enterprise. Secondary to that is to provide solutions to your customers’ needs and desires in life.

This is even evident in your postcard marketing or how you produce your postcard printing pieces. The main reason you’re putting most of your budget to your postcard printing campaign is that you would want to get your customers and prospects so interested in what you have to offer that you would eventually make a sale. Who in their right minds would spend so much so that he or she can give something for free? Hello! Many business owners might think you’re nuts or something.

However, one marketer has made karma an effective marketing strategy for his own venture. He decided that providing his customers with free products eventually made him a big name in his own niche. Not only is he now a regional hit, his magazine has so much appeal nowadays that many people have not even thought to complain when his publication went on newsstands with a price rate just like any other magazine or newspaper.

This business owner then began to not only offer free publication in his area, he also began sponsoring many local events which made him and his publication a household name. It created so much excitement that the publication’s popularity increased by word-of-mouth.

What did work for this publication icon? He gave away his product, and now he is earning the impact he had when he first started. He didn’t mind that he had to lose first before he can win. The important thing to him is to get his publication known by many people.

Karma is all about what you have to give to society. When you’re good, you’ll have good karma. When you’re bad, well, then karma is your just reward.

This is also true with marketing your business. Just like what the successful publication guy proved with his venture, karma is all about providing that first good impression. This is something that your clients would remember and appreciate for a very long time.

When you give away something for free, you’ll surely reap the rewards of your good work after.