Almost everyone would like to work at home. Afterall, the ideal is universally appealing; sitting in your pajamas at a computer while the laundry spins and dinner bakes. Relinquishing your commute for a comfy chair and slippers is a wonderful thought. The reality, however, may not be as pretty. The question to ask before starting an online business is, “Do you have what it takes to be successful in online marketing?”

First, you must have something to market that is high quality and that you can get behind. Does your product make you proud? Does the thought of “getting the word out” energize you? If you're product isn't something you can be proud to put your name on, don't. Marketing is much easier if you are selling something you believe in. Your passion will show.

You'll need some resources to start your business. Don't be fooled into thinking that you can start up a business overnight with absolutely no investment. Free programs are usually worth what you pay for them! You will need money to set up your computer equipment and promote your products. Most businesses don't show results, or profits, right away, so plan on putting out some cash until you get through the “start up” phase.

Perhaps the most important key to your success on the internet is your reputation. Providing quality products and services, great customer service and a personalized touch goes a long way towards building repeat internet business. Make sure that all of your actions focus on building a great online presence. Make each and every correspondence with your customers professional and business-like. Even if in the short run you have to take a few small losses to keep customers happy, keep focused on the long term goal of building a trustworthy reputation. The investment will be worth it in the long run.

Finally, perseverance and dedication are the final traits that you'll need to succeed in online marketing. Don't be afraid to fail and start over. An old teacher of mine once said, “marketing is an art, not a science. You'd never see Michelangelo just making one brush stroke and being satisfied, would you?” Keep working until your business is just the way you want. You have to be persistant and never give up, it may take a lot of time but eventually you will get there. Then you can stand back and admire your handiwork!