We have all seen them, the business opportunity ads that promise to pay you huge commissions, with little or no time or cash investment.

"Fast and Easy Money - Join Today!"

"This Is Your Last MLM Program!"

"Make $32,000 in 2 Hours - EASILY!"

While some of these ads do have merit for the opportunity; others are simply designed to attract your attention to the network marketing opportunity.

And just what type of person do you think you would attract with one of these ads? Most likely someone who is looking for a get-rich-quick business opportunity or someone not very motivated. People responding to these types of ads are looking for someone to do it all for them, and will not likely turn out to be much of a team player.

So I have to ask, is that the type of person you want on your team?

Probably not....you are looking for someone who is serious about wanting to start a home based business and will help build a strong downline.

So what is the right headline?

First let's define what a headline should be. All headlines should be captivating, hypnotic, and believable. They need to be targeted to the right audience so you attract the clicks from people you really want on the team. Your headline should focus on what your target market wants, needs or how it solves their problem.

"Generate Endless Free Leads for Your Home Business"

"Lean How My Team Generated $8,769 in Sales the First Month"

"Attract Prospect that Want to Take Out Their Credit Card and Join Your Business Immediately" Can you see the difference between these two sets of headlines? People who are attracted to the second set of ads are serious about looking for a business not a hobby or a way to get rich fast.

Also your ads should target the masses. You don't want to narrow your market to just the veteran or just the new home business owner. The reality is these camps are not so different. They are both looking for the next best opportunity that's proven and repeatable.

So as you begin writing your ads for any media type, make sure you understand the market and the prospect you're looking for. This will pay dividends in the end with associates in your downline who prosper as a team; not a one time buyer.