• The advertisements should be kept small, simple and relevant. If the content of the page is significant, there is more probability of the ads being clicked by the users.

User-Friendliness

• The web page should be tested on multiple browsers. Web pages that work only on modern browsers are completely useless because then it loses out on a large audience. Unless the website is meant for a corporate intranet or a kiosk where there is a fixed browser version, there will be a problem for people who are not able to view the pages.

• The website should also be compatible with most of the operating system. A web page that works in IE5.0 for Windows would not work in IE5.0 for Macintosh.

• The content of the website should cater to a large audience and should contain topics and information that they desire. Unless the website gives the readers what they are searching for, there is no reason for them to visit your website.

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