4. Offer your target market something of value.

In exchange for basic contact information (name and email address) offer a free newsletter, ebook, video, or anything else that would be of value to your target market.

You will often hear internet marketers say, "the money is in the list," and that is because a highly targeted opt-in list can be extremely influential on the success of the business. In fact, most successful internet marketers will tell you that building a highly targeted opt-in list is one of the most effective and important tools in Internet Marketing and the success of an online business will greatly depend on the opt-in list. By using these basic tips, you will be on your way to building a highly targeted opt-in list.

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