All truly great marketing begins with empathy. As you really put yourself – like, really, totally and completely - in your people's position, you extend yourself out of your own little shell. This in turn informs your mission with that critical extra piece – the extra inch that makes your market feel as if you truly understand them.

Stop right now, no matter where you are, and write down ten critical things you need to really remember about your audience. Make sure you imagine your people in your mind (even ask them how you can help.) And bear in mind that helping them is your mission in life – it’s that important!

By really stopping to think, define, and continue defining, you will give your business a tremendous gift: empathy. And did I mention that this process is never really finished? Markets grow and evolve just like our popular culture does. And so one needs to revisit their assumptions about their market annually if not more often.

Think, feel, and imagine your audience. And then go create. That’s where the real joy lives in these businesses.

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next