Always go for quality over quantity though – far better to have 10 people who really are your target customer than 300 people who aren’t.

HOW DO I START?

Get your list together or start building it, write your email and press send. Don’t forget to check your email through for spelling and grammar before you let it go. And if at all possible, Blind Copy everyone so that all the other emails can’t be seen (press the TO box on your email and you’ll see the BCC option).

Remember to tick the Read Receipt box so that you know who’s read your email (or at least opened it anyway) and you can also tick the Delivery Receipt box so that you know your email has been delivered.

You should aim to test and measure your campaign so you know whether or not it’s worked. The key things you want to record are:

The number of emails on your list

1) The number of emails that were delivered 2) The number of emails that have bounced 3) The number of emails that were read 4) The number of unsubscribe requests 5) The number who request what you’re offering

Monitoring these checks will give you a pretty good idea of whether or not your email campaign has worked for you.

Good luck.

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