Do I have "stupid" stamped on my forehead? Do you? I ask that question because sometimes Internet marketers seem to act as if we do.

What am I raving about? I'm raving about the tactics and techniques desperate Internet marketers sometimes use to sell us things... especially big ticket items. I can “sort of” understand the marketers using these techniques. What I have a hard time understanding is why we fall for them over and over again.

Almost every time that there is a big ticket product launch, marketers feel the need to put together huge bonus packages in order to get us to "bite." The huge bonus packages are sometimes "worth" 20 times what the basic product is worth. Too me, that points to two fundamental problems:

1) The marketer takes advantage of our basic weaknesses, pushing our buttons, and causing us to stop thinking rationally.

2) The marketer either doesn’t believe in the product enough, or is not skilled enough to sell the product on its own merit.

Let's examine both of those problems in more detail.

First, the marketer is usually taking advantage of the ONE weakness that seems to cause more Internet marketers to stop thinking than any other. That weakness is greed. A skilled marketer can simply put together a package that is so HUGE, and so “valuable,” that many potential customers simply stop thinking.

What should you be thinking anyway when you see one of those huge packages? You should ask yourself some basic questions, such as "How can he afford to give away $20,000 worth of products when he's only selling a $997 product?" Another factor that you should question is if you need, or would use, much of the stuff in those huge bonus packages. Examine how much of the stuff you used from the last gigantic bonus package that caused you to whip out your wallet. If the answer is "none" or "very little," then that should weigh heavily upon your decision as to which bonus package you go for... if any.

When you look at one of those huge bonus packages, you need to realize that a stack of useless "junk" is worse that worthless. As you spend time going through that stack, you are actually distracted from the projects that you should be focused on. Instead of moving forward towards completing that big project, you are often sidetracked and derailed!

Let's get back to how they can afford to give away so much stuff, when their commission on one of those big ticket packages is 50% at the most, but more often 40%. The answer is that they can afford it because they offer you stuff with high perceived value, but very low hard costs. They also often offer you stuff that has never been sold before. That brings up a bit of an ethical issue. If something has never been sold before, at best the value that you can attribute to it is just a figure you've pulled out of thin air. I submit to you that a value pulled out of thin air tends to be "inflated." Pun intended.

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