It makes absolutely NO sense to give away something that costs more than the commission earned... unless it's made up on the backend. If you look at a bonus package and can't figure out what the angle is, then the value is probably exaggerated. Yet, many of us get so caught up in the hype that our thinking simply shuts down.

Let's move on to problem number two. Often the marketer is motivated by the money, and NOT what the product can do for his customers. Sometimes, sadly, that’s because the marketer has no clue what he's selling. He's never physically examined the product. Since he's never examined the product, he can't possibly be 100% confident that the product is right for you. To ease his guilt, he pluses up the package in case it's not all that he expects it to be.

There's a simple solution to this problem that I offer to all of my readers who are also affiliate marketers. NEVER sell anything that you haven't actually taken a look at. Buy the product and dissect it! In some cases you can even get a free sample. I do this with every product that I market. If I'm sifting through Clickbank and notice a product that I think my market would love, I either buy it, or drop the product owner an email asking for a free sample. In the majority of cases, they have given me free samples of their products ;-) Especially if it's a digital product, and they're convinced that I may be able to "move" a few copies, they'd be foolish not to.

There are a few instances where you can't examine the complete product before recommending it. An example is a product that I'm currently promoting by Ewen Chia called "The Super Affiliate Cloning Program." The reason I haven't examined the full product is that part of it is seven weeks of live teleseminar training. I spent many hours examining all of the parts of the product that were available though.

Given my moral obligation to only offer my clients something that will genuinely improve their lives, I didn't use the fact that not all of the program was complete as an excuse though. I dug deeper on other fronts. You see, there's always evidence as to the quality of a product.

In the example above, the product is a course, and live training, designed to teach buyers of the course to become super affiliates. So, then my question became, was the person who created the course qualified to teach this.

I'll let you in on a big "non-secret" here. Many people in the Internet marketing world teach things that they have never done. They do what is often referred to as "fake it until you make it." The problem with that is that, since they are really clueless, they often unknowingly teach BAD information. Their customers buy and follow this misinformation, and when they follow the teachings, they are doomed to failure.

Since Ewen is teaching people how to be a super affiliate, it stands to reason that there should be evidence that he is a competent enough affiliate to sell more affiliate products than your “average” affiliate. After some digging, I discovered that Ewen has made in excess of $1.4 million dollars in affiliate COMMISSIONS in a period of less than 5 months. Furthermore, he provides proof of those earnings.

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