Various research on search engines reveals that the density of keywords in the document contents should not exceed five percent of all keywords included on the page. If it does, search engines may recognize them as spam. You may use the following websites to determine your webpage's keyword density: Webjectives Keyword Density Analyzer, Widexl Meta Tag Analyzer. Remember that cramming keywords into the website is pointless. What really matters in successful positioning is organizing the biggest possible number of high quality links with appropriate anchor text directed to a promoted website from thematically similar services. This is the main 'mystery' of Search Engine Positioning now.

The fastest way to obtain many quality links is to register in Link Vault or similar Polish systems, like LinkujPRO or LinkOrn. In my opinion LV is the most effective one, but if you prefer Polish support choose LP or LO. Additional advice Don't use frames to construct your www page, because some search engines cannot manage indexing such pages. Optimize one subsite for not more than three words or phrases (competitive ones), as it is very difficult to position a website for a bigger number of keywords. It is better to be well-positioned for one or two crucial words or phrases than to get a low position for many words. For each subsite of your service create a different title and place the two most important keywords (which appear on this site) there. The variety of each subsite concerns also Description and Keywords meta. Don't put keywords into comments !- keywords -, hidden layers, etc. Google will ignore it anyway and in other search engines you may get a ban for it. Choose keywords which best describe your webpage and check how often Internet users look for these words. Www.keyworddiscovery.com or boksy.onet.pl. may come in useful when searching for such information.

Make sure that the keywords you've chosen are popular among Polish Internet users. Positioning a webpage for words nobody ever types in a search engine is pointless, isn't it? By more elaborate services create a sitemap, which will help index particular subsites by the search engines' robots. Check out also Google Sitemaps, especially in bigger services with a big number of dynamically created websites.

Copyright (c) 2008 Adam Nowak

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