Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?

You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!

Step up to the roller coaster and you’ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like that…

Marie Ain’t any Santa Claus!

Nope! She’s just like you and me.

She can do the Ho! Ho! Ho bit, until she’s faced with the prospect of expensive client gifts. Oh sure she wants to revel in the spirit of giving, but her bank balance is screaming for some mouth to mouth resuscitation. And that’s something she can’t ignore.

What’s Worse Is Marie’s Clients Probably Won’t Even Like The Gifts!

Look at yourself. Did you really like that burgundy sweater you got last year? Or that gift basket full of calorie-ridden chocolates that made you wish you hadn’t seen them at all.

Let’s face it. Murphy’s Law, kicks in bigger and bolder at this time of the year than any other. On average (and often because you’re buying gifts in bulk) you’re giving your client a gift that’s so far off the mark that you might as well throw it in your own trash can and save him the trouble.

How Can Marie Play Scrooge And Santa Simultaneously?

There’s one simple concept every business ignores. It’s called Spare Capacity. Hotels are never totally booked, flights are never quite packed to the gills, and by golly, and most businesses like yours and mine (no matter how busy) always have some free space and time.

Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.

1-2-3, Cha, Cha, Cha (Here Are The Steps!)

Step 1: It’s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I’d be only too willing.

"How would you like to meet with 20 new clients that would be very keen to do business with you?"

That kind of question would get my curiosity wound up pretty quickly. She can then explain how she would be introducing me to 20 of her top clients. All I had to do was offer each of them an hour of my time. If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.

Let’s say I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.

Step 2: Once we’re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person. To make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.

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