"He was very Helpful and cooperative in answering questions. Follow-up: Will DEFINITELY use his services anytime he has items of interest! Great Seller!"

The gentlemen who left this positive review, wanted to know about some of the particulars of a "Mickey Mouse" clock I had up for auction. His wife is a collector of all things Disney, and thought it would be a nice surprise for her birthday. The clock, to say the least, was in sad shape. It was incapable of keeping time, and the only part of it in working order was the second hand. I thought for sure that he would be disappointed with the item despite full disclosure of all of its imperfections.

To my surprise, not only did I receive positive feedback, but he also told me that his wife absolutely loved it! In this instance, one man’s junk, truly, is another man’s treasure! I never thought this item was worthy of any praise! The time it took to answer his questions—all of five minutes!

I know that some of you will say that I am not being realistic. You just can’t answer e-mails all day; "I have a business to run!," you might proclaim. If you plan on making a living on EBay, then you better think about hiring someone to help you answer your daily inquires if it is just too overwhelming. If you specialize in a particular product, set up a Frequently Asked Questions page to any Auto-Responder.

If you use EBay on an infrequent basis, and have less than thirty listings a month, then you really don't have any excuse not to provide great customer service and e-mail communication. You shouldn’t be inundated with questions regarding that many items, unless the product you are selling is technical in nature.

If you ignore your customers, they will go away. Good customer service should be woven into the fabric of every good business. I cannot overemphasis the importance of this issue. I continue to be perplexed by the fact that it is last on the list of business priorities for some EBay sellers!

Will good customer service and communication alone make you rich on EBay? That would be a resounding "no". You will have to understand your market, and provide products that the EBay community will bid on consistently. There will be "bidders & buyers" out there that will make mistakes and commit some auction sins! Forgive all EBay sins and you will be rewarded with happy, repeat customers!

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