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Locum Tenens - The Oddest Industry on the Planet
Home :: Business :: Management
By: Charles Vaughn Email Article
Word Count: 973 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

e industry that so many of us know as Locum Tenens is the oddest one on the planet.

Do not interpret this oddity as having an association with the individuals who work as locum tenens. Physicians, nurses, therapists, dentists, veterinarians, and all manner of other medical professions work as locum tenens. They are clinically excellent, thoroughly credentialed and vetted, socially adept, and highly skilled in every manner.

Even the term locum tenens is odd. It is used as a noun, "She is a locum tenens." And it can be used as an adjective, "She is a locum tenens psychiatrist." But the Latin grammar aside, why is locum tenens the oddest industry on the planet?

Most companies have a product or service that they offer for sale. They have that product or service ready and available so that when a person is interested and wants to make a purchase, a transaction follows, money changes hands, customer and proprietor are happy. As long as the proprietor or company keeps providing a great service and as long as customers keep coming and paying for that product or service, business is great.

Locum tenens works in a very different way. Locum tenens companies have two sets of customers to whom they must sell. Set one is a group of medical facilities that need temporary help for any number of reasons. Maybe they are recruiting and haven’t yet found that perfect emergency medicine physician. Maybe their census rises for three months every year and they don’t want to hire full time nursing staff year-round, when they really just need the extra help for those three months. Possibly, a dentist is going out on maternity leave and they need someone to fill in for three months until she comes back to work.

The second set of customers a locum tenens company has is medical providers, whatever their niche is. We will use physicians for our example here. Locum tenens companies provide great work experiences for physicians who want something temporary, whether temporary to them means two weeks or two years.

Now here is the odd part and what makes the locum tenens industry the oddest one on the planet. Locum tenens companies’ customers are also the product or service that they sell. They need to bring on medical facilities as a customer and then they turn around and sell them as a product. And they bring a physician on board as a customer, and then turn around and sell him or her as a product to the medical facility that they just brought on as a customer. It is a vicious circle.

In the industry, the term "fill rate" means the percentage of requests from a medical facility (customer) that the locum tenens agency is able to take care of by providing a locum tenens physician (product). So if three hospitals each need one physician and the locum tenens company provides each hospital one physician, the fill-rate is 100%. That rarely happens over the entire spectrum of medical facilities that any locum tenens company works with.

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Author Charles Vaughn is a co-founding partner of www.locumtenens360.com, an independent compilation of resources for locum tenens professionals in a variety of medical branches. Charles has twenty years’ experience in medical and technology marketing. Contact Charles at charles@locumtenens360.com.

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