Principle 3. Choose children, animals, attractive people or individuals to be your actors.

If in your viral marketing video there are to be actors, let it be children, animals, attractive people or people with a "characteristic" appearance. Children themselves can be sweet and funny, animals as well (dogs, cats), that's why the desired funny character of your video will be intensified by the actors.

Principle 4. Be shocking.

If it's not possible to present something in an objective funny way, try to shock the person who is the receiver of your message. Bear in mind that the majority of people's activities cause fear. You may consider showing people what happens to those who don't make use of your products or services. These types of ideas are often used in advertisement concerning the promotion of road safety.

Principle 5. Pretend that the advertisement was made by the Internet users without you knowing about it.

If you have some official advertisements, try to make its "other versions" - more funny, more shocking, and put them on the net. At the same time, deny that you are the author of the videos.

Copyright (c) 2008 Adam Nowak

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