On March 27th, 2008, Jeff Walker released his much-awaited Product Launch Formula 2.0. Numerous affiliates promoted the product and it did VERY well. However, some affiliates were much more effective than others. Some affiliates made no sales, while others made DOZENS of sales.

As one of the affiliates who made dozens of sales, please allow me to share with you what I consider the "traffic secrets" that made the difference. Hopefully, you can apply some of these techniques in your own marketing. What will perhaps shock you is the fact that NONE of the things that I did are really new. They are just good old-fashioned marketing and traffic generation tactics that you already intuitively know. They are also the traffic generation and sales secrets that I have freely taught in my writings since 1998.

Here, in no particular order, are my very effective, super affiliate traffic secrets.

1) Effective Copywriting.

I think of all my marketing efforts as "basic copywriting." So no matter whether it's article marketing, forum posting, blogging, email marketing, or using other techniques, I use proven copywriting techniques.

That means that I consistently use benefit-filled headlines, and sub-headlines.

That means that I answer the "what's in it for me?" question.

That means that I "get insider the conversation going on in my prospect's head."

You'll see what I mean as I share what proved to be my most effective tactics. However, I began with BASIC keyword research... but with a twist. I simply asked myself, "What will hundreds... perhaps thousands" of people be looking for on the day that Product Launch Formula 2.0 launches.

The obvious answer to me was "the best bonuses offered by affiliates marketing Product Launch Formula 2.0." Therefore, my marketing efforts centered around THAT fact.

Please notice that anyone who enters a similar term into a search box WOULD be actively shopping for the best Product Launch Formula bonus. Therefore, by choosing a VERY focused term to concentrate my efforts on, I laser-focused on buyers!

2) Email Marketing.

One time-tested method that I used in reaching clients who would benefit the most from Product Launch Formula 2.0 was my email newsletter. Sticking with the premise that effective affiliate marketing is just good copywriting, my emails had to follow proven copywriting principles too.

Since your emails CAN'T work unless they're actually opened and read, I had to use "headlines" that accomplished this task. I had to use benefit-filled email subject lines.

Knowing how much of a challenge email marketing can be, and knowing how difficult it can be to build a subscriber database, the question of "What would be the best bonus possible?" also became glaringly obvious.

So, part of my bonus package was a solo mailing to a list of 120,000. Needing to protect my clients from questionable products, I had to emphasize in my email marketing (and in my other marketing) that I had to approve ALL solo mailing before they were locked in. So, I had to do pre-launch coordination.

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