Since my solo mailings were on a first-come, first-served basis, that introduced the scarcity factor.

Incidentally, as Jeff indicated that he would have a relaunch of Product Launch Formula 2.0 on April 2nd, 2008, I had to ask if that bonus was still viable. The bonus still made sense but could only be offered to a few, and all of those mailings would have to be scheduled for June 2008 or later.

3) Article Marketing.

Deciding to target the term "product launch formula bonuses," I wrote over a dozen keyword optimized articles on that topic. These articles were distributed via article distribution services as well as posted to my websites, blogs, etc.

Simple, yet effective.

While many people were busy arguing about whether or not articles worked any longer... especially in the short-term... I simply used them.

4) Search Engine Marketing.

Basic copywriting applies to search engine marketing too. So, the few ads that I ran using pay-per-clicks all had benefit-filled headlines. They all also had my most important keywords right in the headlines and bodies of the listings.

The articles, blog posts, etc., put in the search engine spiders' paths ALL were optimized for my primary keywords. Therefore, on launch day, Google was kind enough to give my listings 6 out of 10 front-page places for the term "Product Launch Formula Bonuses" and "Product Launch Formula Bonus."

The number of front page listings that I had for that critical term fluctuated from time to time but was always between 3 and 6 out of 10.

Most of the "Search Engine Results Pages (SERPs) listings that I had did something MUCH more critical though. They actually DESCRIBED my Product Launch Formula Bonus Package.

Yes, you could look on the front page of Google, and right there you could read that Willie Crawford was offering:

- A solo mailing to 120,000

- Free access to a 2-day seminar that others would pay $1997 for... and that this seminar was guaranteed not to be a pitch-fest!

- Two 1-hour one-on-one consulting sessions

The wording that showed up in the search engine listings was deliberate and critical! It told those that I would not reach through any of my other methods exactly what they would get when they purchased through my Product Launch Formula affiliate link.

5) Specific Ordering Instructions.

Since it would be extremely easy for customers intending to order through my affiliate link to inadvertently order through another affiliate's link, I gave very specific instructions on HOW to order.

I "redeployed" my homepage at http://WillieCrawford.com for this purpose. On that page, I told them:

- How to clear their cookies (complete with a Camtasia Video demonstrating the steps for Internet Explorer and Fire Fox users).

- How to coordinate approval of the product to be offered through their solo mailing in advance. Basically, I asked them to submit a ticket through my helpdesk. I knew that the helpdesk would prove the be the most reliable communications method practical.

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