And, conversely, they won’t be able to know our value either!

Do you have an offer they can’t refuse? This can be something as simple as a complimentary report to lure your target market, or perhaps you’d offer a bonus of a free hour of service.

Can they find you easily? What if, on the spur of the moment, they want to contact you to do some work for them? Is your contact information, including your full name, prominently listed and easily and quickly found on your Web site or in your email signature.

How many times have you been at a Web site that caught your interest but for the life you you could not find an email address or even a telephone number. So you were unable to contact the person who offered the service.

Instead, your course of action was to jump back to Google; that business lost your business, and in all probability will never know why!

Okay, so they’ve read your ezines, and your "staying in touch" email. But they can’t use your services after all. Now’s the time to make lemonade! Particularly, if you routinely include in your "marketing" email the suggestion that your prospects consider working with you on a referral basis.

Above all, no matter what marketing methods you choose, the effectiveness will come most easily when your "PC" shows; that is, you are "persistent and consistent."

With that said, click on over to Konceptuality to sign up for our upcoming and soon-to-be launched e-zine. In the interim, you’ll receive a complimentary copy of our hot, new "teeny, tiny primer" with editing and proofreading tips and tricks.

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