If you go there and look up "80's hair bands" (no quotes) you will see there is not a ton of search volume but also not much bidding competition. Now if you type in "80's music" (no quotes) you'll see there is about the same search volume but much more competition. So far; so good.

To find your real competition, go to Google and look up "80's hair bands" (no quotes). You'll find about 304,000 pages of future competition. Now search for "80's music" (no quotes) and you'll see there are about 1,450,000 pages, or nearly five times the competition. It looks like we made a good niche choice! We have about the same interest in the two but only have to deal with a fraction of the competition.

The people doing these searches are likely to have interest in our site. And with even more targeted keywords we'll have more than enough for big profits. So, with our niche decided, let's move onto the details that will make you money. We'll start with Web design considerations.

Step 4: Walk the Walk; Make your niche Website into a comfort zone.

Design your site to reflect the mood or encompass the style of your niche. Here are some great places to start...

A.) Web theme

B.) Headline

C.) Meaningful images

D.) Color selection

E.) Font usage (embed special "non Web standard" fonts as images if needed)

Do a little research and have some fun with it. If your niche is "Music > Mainstream > Top 40 > '80's > Hair Bands" then look up old album covers, find images of Def Leppard and Bon Jovi posters, use some of the fonts found on albums in your own images, etc.

Step 5: Talk the Talk; Add to the comfort zone and increase trust by speaking to your visitors in familiar terms such as...

A.) The use of age appropriate slang.

B.) The mention of well known, but niche specific acronyms.

C.) Mention of specific and meaningful names.

For our '80's music "hair bands" niche, "cassette singles" or "Cassingles" is real blast from the past. Just the mention of this near forgotten phenomenon is an instant credibility builder.

Step 6: Build a Relationship; Your visitors want to buy from someone who knows them and can 'relate' to their needs. Give that to them by building a rapport on a (semi) personal level. This is easier than most people think. You already have a lot in common by virtue of the niche. Just build on that.

For example; if your niche has anything to do with '80's' music, make reference to the first time you bought a CD and how it cost you $27. Talk about the special high definition metal cassette tapes and laser disks that lasted about as long as the "Pet Rock." You can also bring back memories of filling your '76 Chevy Nova with gas for 86 cents a gallon. Just have some fun with this and your audience will enjoy it.

Step 7: Get Some Training; There is a fortune to be made in online niche business. Whether you use your niche site for lead generation or direct sales, it's worth it to read a book or two on the subject to speed up the profits. The following are my favorites and typically cost less than $25 each. They are all available at Amazon.com.

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