Emotionally connect with them, because if you don't, again, they won't listen to you. The three most powerful drivers that generate emotional responses have to do with:
* Money
* Love
* Health
Tie in what you are saying to one of these three topics, and you've got them hooked.
3. "Examples, Please."
Next, the class shouts, "For instance?"
With this statement, they are demanding at least one specific, persuasive example of the point you're making. A powerful way to communicate this is through telling stories. Use stories and examples to bring your points to life. Flesh them out, let the audience "see" what you are telling them. Facts and figures may be forgotten, but stories are retold. Make yourself memorable; master the art of storytelling
4. "So what?"
Finally, the class screams, "So what?" ---what do you recommend we do about this? Give them action steps they can take to solve the problem, and address the issue.
Give them information that is so useful, influential and effective, it can resolve even a seemingly enormous problem, and provide light in darkness to show them the best way out.
Remember, the most traveled road of common speech writing tips is the one that delivers us to the land of mediocrity. Use these four tips to put your speeches to the "mediocrity" test. Doing so will teach you how to develop powerful, influential speeches that people will listen to, and remember.
Copyright 2008, Bonita L. Richter
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