2) Blogs: Blogs are not as easy to do as Articles are. But they are a very useful tool, nevertheless. When you have a blog, you have an audience. It like a fan base. They have certain expectations of you. They want you to churn out hit singles or albums. But they want you to give them more. Even though they started out as mere diaries or daily jottings of a few people, currently they are excellent link building, content management and search engine optimization tools.

In fact almost industry may have its blog portal. As always run a search and you will find something in your industry. Or you may go to blogger.com or wordpress.com to start your own blog free of charge.

3) Free Products: The easiest way to do this is to write a tool and offer it for downloads. Or may be even provide a service for free. The greatest example of building a business with free service that comes to mind is hotmail.com. Once your service becomes a must-have, its only a matter of time before you can start making money from it. Also you can have people point to your site to give their customers access to your tool.

4) Trackbacks: This is the easiest way to get your links out there. What you do is go to other blogs(Authority Sites) in your industry and become a regular contributor. Or comment on the blogs. Along with your signature, most people offer a link to your web-site. And the more links you have pointing back to you, the more popular you get. Also, when you become a major contributor/commentor, people start valuing your opinion more.

5) Syndications : You can offer your articles to other sites for publishing for free or for payment. Your article links back to your site.

6) Reciprocal links: You offer a link to another peer site, in return for them linking back to you. This is a good way to get your target industry users to come to your site. Also you introduce your users to other sites that they may be interested in visiting. They will be thankful to you for pointing them in the right direction. And they come to trust you more.

7) Partner links : Your local Chamber of commerce, Suppliers, Resellers, Affiliates, Sites selling complementary products etc.

8) Study your competition: Google your product and study the linking strategy of top ranking sites. There are tools that help you do this. Webposition.com has a good tool but I prefer EliteSEOTool.com as it has some additional features that I love. These tools help you conduct an ongoing study of your competition and their rankings thereby helping you beat them consistently.

Of course, no amount of link popularity will help you if don't have the content to keep visitors at your site. So start with good content.

A note of caution! Make sure that you are being linked to by Authority sites with a Good PageRank. Also the linking sites should somehow be relevant to your industry. If not, it only serves to confuse the Search Engines and your rankings will suffer.

Copyright (c) 2008 Noble River Marketing

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