Effectiveness:

1. Really look at what you want your site to do for you. Is it really important that you get huge numbers of visitors to make lots of sales? It may be if you've got a product to sell. But, if you're a one- or two-person service business, then it's more likely that you only need a few well-qualified visits to make all the sales that you can handle.

2. Experiment with your description in your listing. Use different description tags on different pages of your website to see which compels more searchers to click. By looking at your site statistics, you should be able to see which page your visitors are coming in through.

Position:

1. See where you really need to be ranked. If your optimization efforts have gotten you to the second or third page, then you've already got a good start. You may just need to do a bit of work to raise your ranking to the first age.

2. Ask your best clients and visitors how they found you. What words were they searching on? Which search engine did they use? You want to get more of these "best" clients through your website, so asking clients who you already work well with about how they came to work with you will help you to make your listing more effective.

These few tips will help you optimize your website with a solid base of the optimization trinity—making sure the process will be easy, effective and will get you the position you need.

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