4. What Every __(your audience)__ Should Know About __(your product or service)_.

5. How To Skyrocket Your __(benefit)__.

6. Which Of These _(area of concern)_ Mistakes Will You Make?

7. The Top __(X #)_ Mistakes _(your audience)_ Make.

8. To The _(your audience)_ Who Will Settle For Nothing Less Than The __(benefit)__.

9. How To Prevent __(pain)__.

10. All __(subject of article) Are Not Created Equal

11. If _______, then _______.

12. The Hidden Fortune In Your __(unusual place)__.

There you have it. A down and dirty synopsis of:

o What a headline should do

o What words will have the greatest impact in your headlines

o What a great headline looks like, and

o Easy formulas for creating your own profit producing headlines

And the best news is these guidelines and suggestions apply whether you're a business to business marketer, business to consumer marketer, a copywriter-for-hire, operating a home business or practicing any other form of professional marketing.

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