• Non-Disclosure Agreements: A large portion of freelance writers will require that their name is credited with the development of their articles, as this is standard practice in the journalism and editorial fields. However, if you would like to publish the articles under your name – which is an intelligent strategy when you are building expertise and credibility in your industry – then it is important to find a content writer who is happy to give you the "credit." In addition, the freelance writer should be comfortable with a non-disclosure understanding; the fact that you hired a ghost-writer should not be divulged to the public.

• Portfolios and Duplicate Content: In the writing world, it is common for article writers to publish the writing samples they crafted for clients. However, if your media outlet is online, this could be detrimental to your website. Keep in mind that the search engines will penalize your website’s rankings for duplicate content. Therefore, even if a freelance writer publishes your articles as "samples," the search engines will not be able to discern the difference, and instead, reprimand your SERPs.

• Writing Style: Choosing a freelance writer with the right style and tone for your content is important for your brand identity. Whereas some content writers may have a casual, off-the-cuff style, while others have an esoteric tone, finding the right balance between friendly and professional bodes best for engaging most target audiences.

Grow your online presence with content

Capitalizing upon powerful content is the key to unleashing the potential of your online business. After you ascertain your content needs, choosing a synergistic freelance writer gives your company a competitive edge against the rest.

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