You'll be amazed at what you'll find out when you ask these 4 magic words.

We discovered a trend in what people were telling us. No one mentioned anything about a TEFL course. Not once did it come up. They all said they wanted to teach English in Thailand, explore new cultures and travel around Thailand. Of course the TEFL training course was part of the vehicle to achieve this and they knew it, but it wasn't part of the conversation that was going on inside their heads.

We devised a marketing campaign that was built around "Teaching in Thailand" and "Experiencing Thailand". So by not talking about "TEFL courses" or "working in Thailand" as she had been doing, Sue increased her enrolments and sales by 300% within 6 weeks.

So the moral of the story here which also applies to YOUR business is:

"DON'T' GIVE THEM WHAT YOU THINK THEY WANT - GIVE THEM WHAT THEY WANT"

Tap into the conversation that's going on inside your prospects head and build your product, service, USP and marketing campaign around it.

To your success.

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