Fraudster Maestro ( aka Satan's Spawn):

This category of fraudsters is the most sophisticated and rarely gets caught by google . She has researched the high paying keywords as well as the CTR issues well. She has the smoothest lines in the business of soliciting clicks. She can flirt online, and ask to click the “link” for her picture. Or she may claim that clicking the link causes the hungry child to be fed in Ethiopia . Let's follow a typical “simple” chat session:

US User : hello

FM Fraud: what are your coordinates, handsome?

US User : NY , NY

FM Fraud: Oh! Wish I could be there. Can you help out a damsel in distress?

US User : sure

AT Fraud: I have made a site and want to see if all the links on this page are working or not. Can you please click on the links and see if the other page loads?

US User: Sure. Link?

FM Fraud:www.fraudstersite.com/high-value-keyword-page.html

US User : wait! Yes I checked all the links and they are working fine.

FM Fraud: Thanks

US User : so can we talk about you now? ( Message Not Delivered as the fraudster has blocked the User and is busy looking for a new victim)

And she has lots of tricks up her repertoire besides chatting up strangers. She knows about opt in lists, usenet and blogs where she can snare the victims. Technically savvy and able to empathize with her victims she doesn't let arrogance get in her way to success. Since she is very mindful of the CTR issues she has a secret weapon. She has optimized her site for some low paying keywords which are really not competitive. She organically gets lots of traffic (but for things unrelated to those competitive high paying keywords). In her website, she may be giving away free greeting cards Or free screensavers. End result is a fabulous impression count. The second step for her is to makes unrelated pages on the same site and these pages pertain to the high paying keywords. These keywords are used to attract the victims of chat sessions. The process of getting the clicks is different but the results due to CTR are very lucrative.

So, how does all this geek talk affect the PPC advertiser? It's a $5 billion+ dollar market(for exact projections onto the future, please check out our FAQ, and with a 20% + fraud rate, we are talking about a 1 BILLION dollars fraud per year. Even Dr. Evil may be impressed by such a number. It's greater than the cumulative GNP of a few banana republics. And a fair chunk is ending up in the coffers of these fraudsters. We know from anecdotal evidence, how people are clearing up to 20 grand a month. All, courtesy of the hapless PPC advertiser. We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC “you always get a little less back than you put in”. It needn't be that way, if you watch carefully where your ad words traffic is coming from and take some steps (such as traffic analysis or at the very least a log file analysis) to protect arm yourself. Look for patterns, some of which are obvious(such as large traffic spikes from India). Unfortunately other patterns may require a doctorate in artificial intelligence. Still the keyword is to stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and taking steps that you deem appropriate. Before the situation goes out of hand. Remember, an ounce of prevention…

Page 3 of 4 :: First | Last :: Prev | 1 2 3 4 | Next