The key to this practice is to ensure there is very little, if any, physical interactions between employees and the system. To do this it must be automated as much as possible. To automate your follow-ups you should consider using robotic marketing systems and outsourcing any manual interactions to a dedicated service.

For example, to secure your leads you should contemplate using a toll-free automated recorded message system that captures your potential customers contact information and automatically copies it and sends your leads to you in a spreadsheet every morning through email. The best idea, however, is to use a postal follow up system. If you opt for this method it is a good idea to use a fulfilment house to do the mailings for you. Details of a fulfilment house in your area will be available from your local printer. You can then have your leads automatically sent to your fulfilment house, via email, meaning there is very little physical involvement needed at all. The same can be done through an autoresponder email account.

Now your potential clients are aware that you are interested in their custom, and have all the information needed on the products you have to offer. You have equipped them with information on how you’re different and what your value proposition is, so this is the time to call.

Follow-up marketing will boost your sales closing rate and dramatically increase your customer satisfaction. You have already coaxed potential customers into doing business with you, now all that is left is a phone call to seal the deal.

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